Conversion tools are used to optimize conversion rate. This is done by using various methodologies. Most common of them are --
A/B Testing for Popups - Testing different popups with slight difference in messages and then checking which ones are performing best.
Keeping the visitor focused with multi-paged popups. This increases the chances of conversion.
Preload Content - These help in converting returning visitors. It gathers content based on visitors previously tracked behavior and hence increases to chances of conversion.
Content Delivery Network - Ensure high level of availability using content delivery networks.
A/B Testing for Popups - Testing different popups with slight difference in messages and then checking which ones are performing best.
Keeping the visitor focused with multi-paged popups. This increases the chances of conversion.
Preload Content - These help in converting returning visitors. It gathers content based on visitors previously tracked behavior and hence increases to chances of conversion.
Content Delivery Network - Ensure high level of availability using content delivery networks.