Showing posts with label a/b testing. Show all posts
Showing posts with label a/b testing. Show all posts

Sunday, August 21, 2016

Conversion Tools

Conversion tools are used to optimize conversion rate. This is done by using various methodologies. Most common of them are --

A/B Testing for Popups - Testing different popups with slight difference in messages and then checking which ones are performing best.

Keeping the visitor focused with multi-paged popups. This increases the chances of conversion.

Preload Content - These help in converting returning visitors. It gathers content based on visitors previously tracked behavior and hence increases to chances of conversion.

Content Delivery Network - Ensure high level of availability using content delivery networks.